Cryptoassets, Cryptocurrencies, Tokens and NFTs certainly some term like this you may have heard in recent years, it is also not for less, this market has revolutionized several sectors with the increase in tokenization.
But, you must be wondering if this won’t make it to retail, yes, tokens will radically change the way companies relate to their customers.
The next wave will undoubtedly be retail tokenization, and don’t be prejudiced, tokens can revolutionize your customers’ experience with your business.
Therefore, it is foreseen that you will adopt this model sooner or later in your business, remembering that later you will not be an innovator, you will be just one more.
Tokens can work in closed ecosystems, not just investment assets as you might be thinking.
There is a category of token called Utility, these tokens are not intended to be a financial token, or to pass dividends.
As a result, this type of digital asset is a tool that can be explored a lot in the market, they have a “simple” format and low implementation cost.
For example, it can greatly help the marketing department to increase sales, retain customers, create engagements and lower costs.
Everything you need to know about blockchain
What is tokenization and how can your company benefit from it?
Tokenization is the concept of converting something into a digital token. In other words, it’s similar to what happens when you convert money into a credit card or when you turn your car title into a digital wallet. This can be useful for companies as it can help them increase sales and engagement with their customers.
In the meantime, to understand how this works, you need to know blockchain technology – the technology that powers cryptocurrencies like Bitcoin and Lunes.
But, the easiest way to think of blockchain is as an online ledger or database where information can be securely stored without being modified after it has been entered.
If you want to enter information into the database, then everyone else has access to that same data all the time – and they will know if someone tries to tamper with it!
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